Frozen doughnuts prove to be a hit
award for best new frozen bakery product with its Goldfrost choc
and nut filled ring doughnut.
UK supplier of frozen speciality bakery products Arkady Craigmillar has won the British Frozen Food Federation gold award for best new frozen bakery product with its Goldfrost choc and nut filled ring doughnut.
This is the fourth success for the company in this category, having won bronze in 1999, silver in 2000 and gold in 2001.
Launched at this year's IFE, the 65g choc and nut filled ring doughnut is being marketed as a luxury product. The company describes it as being topped with white nougat and finished with roasted hazelnuts.
Arkady Craigmillar also claims that the doughnut is already proving popular with cafés, universities and hotels.
"All the entries in the best new frozen bakery product category were of a high standard, but the choc and nut filled ring doughnut exceeded the catering judges' expectations in all criteria," said Alf Carr, director-general of the British Frozen Food Federation.
"Its outstanding appearance and eating quality when defrosted enables caterers and foodservice providers to deliver luxury doughnuts with strong consumer appeal, conveniently and profitably."
Kerrie Hampson, head of marketing at Arkady Craigmillar, said: "The award is a result of our proven commitment to providing foodservice operators with outstanding frozen products. The Goldfrost Choc and Nut Filled Ring Doughnut is just one of a number of exciting new product launches from Arkady Craigmillar in 2003."
