Saucy developments at Geest

UK-based prepared foods group Geest is using a range of
tamper-evident polypropylene pots for its range of new chilled
sauces.

UK-based prepared foods group Geest is using a range of tamper-evident polypropylene pots for its range of new chilled sauces.

The company believes that the Thor pot, which is manufactured by UK firm RPC Blackburn, will help launch the product in supermarkets and stores across the country.

"The fresh sauces market currently offers a lot of potential for growth and development,"​ said Michelle Bailey, senior buyer at Geest. "We chose the RPC Thor pot because we felt it gave us a practical and user-friendly pack."

The Thor pot is available in eight sizes from 180ml to 1,150ml, with a wide choice of decoration options. The pots for Geest feature highly decorated labels, which are applied by RPC immediately after moulding to create an all-over decoration effect.

A simple tab, which must be broken to gain access to the pack, provides effective tamper-evidence. The RPC Blackburn claims that the pots offer good stability and can be stacked three high to maximise shelf space.

They have been designed to be easy to handle, and can be microwaved and resealed.

"This important order is further evidence of Thor's versatility and suitability for all types of food products,"​ said Sean Dyer, RPC Blackburn's sales and marketing manager.

The pots were chosen by Geest following consumer research, which identified them as a strongly recognisable packaging format for prepared foods.

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