Crown's packaging goes to the dogs (and cats)
best friend with a pet food container with a peelable lid which
allows dogs (and cats) to eat directly from the package. The
packaging was created for French food group Covi, which recently
entered the pet food sector.
Crown Cork & Seal Company, which has a long tradition of creating innovative designs for human food products, has announced the development of a single-serve steel container designed for pet food.
The new container was created for Covi, a French food manufacturer which makes ready meals and meat products and which was looking to enter the highly competitive pet food market.
The lightweight, 12mm container features a heat-sealed, polypropylene peelable lid, allowing quick and easy dispensing. Consumers simply peel back the lid, place the container on the floor, and pets can eat from it directly, eliminating the need to transfer food to a separate bowl.
For additional convenience, a self-stick adhesive pad on the base of the container ensures it stays in one place, eliminating product spillage.
The innovative containers are available in 100g (cat food) and 300g (dog food) sizes. The user-friendly package eliminates the need for can openers, features no sharp edges and requires minimal clean up efforts.
Manufactured in Crown's Perigueux plant in the heart of France, the Covi container has a clean and attractive porcelain-looking white internal coating. The container's heat seal and packing process protects food quality and offers maximum shelf life, according to Crown. Once the pet food is consumed, empty containers are easily disposed of and are fully recyclable.
Food processors can further increase appeal by decorating the container's peelable lid with colourful graphics.
The container has been nominated for a prestigious "Oscars de l'emballage" award from the French Institute of Packaging, the winners of which will be announced today at a special ceremony during the Emballage trade show in Paris.
