Baldwin expands

- Last updated on GMT

Related tags: United states

Baldwin Richardson Foods, one of the largest African-American owned
food companies in the United States, has won a multi-million euro
contract to supply Kellogg's Nutri-grain fruit fillings, which
comes on the back of a big investment in its production facilities.

Baldwin Richardson Foods, one of the largest African-American owned food companies in the United States, has won a multi-million euro contract to supply Kellogg's Nutri-grain fruit fillings, which comes on the back of a big investment in its production facilities.

Baldwin Richardson Foods will be the exclusive producer of the fruit fillings for Kellogg's Nutri-Grain cereal bars. The five-year contract, which will bring an estimated $12.5 (€13m) to $16.5 million in revenue each year, makes Baldwin one of Kellogg's largest minority suppliers.

The announcement coincided with the opening of the company's new multi-million dollar expansion at its New York state production facility. The extension was constructed to accommodate the specially designed technology engineered by Baldwin Richardson Foods and Kellogg teams to produce the fruit fillings.

"Our primary focus has always been to provide quality products and ingredients coupled with state-of-the-art manufacturing,"​ said Baldwin Richardson CEO Eric Johnson. "Kellogg was searching for a reputable supplier who could efficiently support both areas. We were able to meet their needs by building a strong strategic partnership."

For this project, Baldwin Richardson Foods has also added 20 new jobs to its previous workforce of 140. The company will make the filling for all six Nutri-Grain fruit-flavoured bars, including strawberry, blueberry, apple- cinnamon, raspberry, cherry and mixed berry. The new processing system is capable of making up to 50 million pounds of filling per year.

Related topics: Processing & Packaging

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