In the UK, RPC Containers Market Rasen has designed and produced a new Vitamins, Minerals and Supplements pack for Lloydspharmacy.
The brief was for a versatile design that would incorporate such features as a senior friendly "squeeze and turn" CRC closure conforming to European standards.
An important consideration was to provide prominent wrap-around label space, in order to strengthen brand projection. The resulting rectangular pack offers a simple design that maximises shelf space. Colour-matched caps and labels further strengthen on-shelf impact.
The wrap-around labels also include a raised perforated strip either side that covers the cap to provide tamper-evidence. To this end, RPC worked closely with packers TD Packaging during the concept stage to ensure a good alignment between the label and the pack for ease of filling.
"We wanted a design that projected convenience and safety," said Keith Randall, Quality Manager at Lloydspharmacy. "RPC's contribution has enabled us to highlight our brand values in a strong and positive way."
The packs are injection moulded in HDPE in three sizes - 90, 130 and 170ml. In addition, RPC Market Rasen is also supplying Snap Secure tamper-evident container in two sizes (265 and 330ml) for bulk packs of vitamins.