Bringing flour improvers to Africa and the Middle East

This content item was originally published on www.foodnavigator.com, a William Reed online publication.

Bringing flour improvers to Africa and the Middle East
German flour improvers specialist Muhlenchemie has many years' experience in the fast-growing bakery markets of Africa and the Middle East - but each country and bread-eating culture requires a slightly different approach.

Managing director Lennart Kutschinski explains that no one size fits all when it comes to marketing products for bread in Africa and the Middle East - there are as many diferent ways of doing business as their are baked products, with some requiring close cooperaton on the ground and others served directly from head office.

Moreover, differnet kinds of flour improvers prove more sucessful in different markets: For instance, in Middle Eastern breads little yeast is used, but there is great potential for fortification of breads with vitamins and minerals.

Related news

Related products

show more

Step-by-step guide to sustainably-sourced flour

Step-by-step guide to sustainably-sourced flour

Content provided by ADM | 14-Oct-2024 | Insight Guide

Every step in our integrated supply chain can help you achieve your sustainability goals and increase relevance with consumers. With our regenerative agriculture...

Sweeten Your Treats with Sustainable Syrups

Sweeten Your Treats with Sustainable Syrups

Content provided by Green Plains Inc. | 03-Oct-2024 | Insight Guide

Elevate your products with Green Plains’ premium, low carbon-intensity corn syrups. Drop-in replacements with an up to 40% lower carbon footprint than...

Breakthrough ingredients for better-for-you bread

Breakthrough ingredients for better-for-you bread

Content provided by ADM | 03-Oct-2024 | White Paper

Our new flour blend is a carefully curated blend of clinically studied ingredients to help you create better-for-you bread that tastes great to help you...

Related suppliers

Follow us

Products

View more

Webinars