Miss Vickie’s: Stroke of Goodness Art Contest
To celebrate Miss Vickie’s Kettle Cooked Potato Chips roll out in grocery and retail, the brand has partnered with a special judge to kick off an art contest inspired by the expressive watercolor illustrations found on its packaging.
The Stroke of Goodness contest will see the winner’s original artwork featured on a billboard that will make an otherwise stressful situation – like traffic – a more enjoyable experience.
“Expanding Miss Vickie’s to grocery store shelves allows us to share our unique potato chips with even more consumers,” said Tina Mahal, senior VP of Brand Marketing at Frito-Lay North America.
“The art on Miss Vickie’s packaging is reflective of our longstanding heritage and we wanted to embrace that by inviting our fans to create original artwork to share with thousands of commuters.”
Fans across the country are invited to submit a piece of original artwork inspired by their favorite Miss Vickie's flavor. Entries will be judged based on their connection to Miss Vickie's brand aesthetic, creativity and originality. Miss Vickie's has also brought in a surprise judge for the contest to lend their creative eye and help select the winning artwork. While the special judge is yet to be revealed, their love for art and snacking makes them the perfect fit for the job.
Eligible consumers nationwide can enter by posting their original artwork inspired by Miss Vickie’s on Instagram with the hashtags #MissVickiesArt and #Contest and tag and follow @MissVickiesUS.
The competition is open only to legal residents of US who are 18 years of age or older. Deadline is April 24.