Ginsters: Breakfast Roll and Butter Chicken Bake
With snacking accounting for over 13 billion consumption occasions and growing +5% since 2019, Ginsters latest innovations are expected to inspire shoppers to ‘Taste the Effort’ that goes into every Ginsters product.
With ‘convenience’ and ‘enjoyment’ driving consumers’ search for new snacks, the launches are ready to meet demand, eaten hot (quickly heated in an air fryer) or even cold, creating flavor excitement for whole category and aimed at the 67% of shoppers who buy Savory Pastry on impulse.
Ginsters Breakfast Roll (130g RRP £1.50) is new take on a sausage roll, packed with favorite breakfast ingredients – smoked bacon, scrambled egg, potato and tomato ketchup in a 100% British Pork sausage roll and encased in puff pastry.
Sausage rolls typically attract a younger audience who actively seek out new and interesting flavors. With the rolls segment currently made up almost entirely (87%) of single flavour pork rolls, this is a huge opportunity for innovation to drive category growth. And with 32% of younger audiences also buying an on-the-go breakfast a few times a week, the Breakfast Roll has great potential to attract new shoppers
Ginsters Butter Chicken Bake (117g RRP £1.50) is loaded with 100% British chicken cooked in a rich butter sauce with a blend of spices, coconut and lemon, encased in Ginsters signature puff pastry.
The Ginsters Bakes range already offers an exciting array of award-winning flavors, from Cajun Spiced Chicken and Philly Cheese Steak to Meatball Marinara, all of which are delivered in a convenient, smaller format that can be served hot or cold. All its products are made from locally sourced ingredients, with no artificial flavorings, colors or preservatives.
“These tasty new flavors will bring excitement to anyone looking for new, exciting and delicious snacks,” said marketing director Emma Stowers.
“We’re proud to continue to lead the way in Savory Pastry taste innovation and meet consumer demand in snacking, as well as at lunch.”