Nuii and Jason Momoa
The adventure-inspired ice cream brand has enlisted Jason Momoa as brand ambassador for its 2024 marketing campaign.
The Aquaman, Game of Thrones and Dune actor embodies the essence and values that NUII stands for – the brand took inspiration from the word Nui, meaning ‘big, plentiful, great’ in Hawaiian and Māori – particularly his unparalleled love for photography, travel and adventure.
The campaign sees Momoa – who is famous for his charismatic personality – asking viewers if they are ‘hungry for adventure’, while taking a bite of the Australian Macadamia & Salted Caramel, Nuii’s number 1 seller. Other flavors in the portfolio include Texan Pecan & Caramel White Chocolate, Nordic Berry & Dark Chocolate, Indian Mango & Coconut and the recently launched New Zealand Honey & Caramelised Salted Almond.
“Jason’s passion for travel, adventure and the environment connects with our brand's mission to take you to a place that’s a little wilder than the everyday with our ice creams,” said group marketing manager Alicia Munday.
“We are excited about the possibilities that this partnership brings and look forward to the incredible impact we will create together.”
Nuii is committed to supporting biodiversity projects in wild places where they can make a real difference to the lives of people and animals as well as their environment and is a proud supporter of WILDARK, Koala Rewilding Project and The Nuii P.E.A.C.E Project in Namibia.
The Jason Momoa campaign is launching in Europe and the Balkans across TVC, OOH, Print and Digital advertising.
Nuii are constantly searching the globe and challenging themselves to discover new flavors. Every Nuii ice cream uses the smoothest, creamiest dairy, encased in indulgent chocolate.