No B.S. RXBAR granola
In keeping with its bold promise to skip the B.S., RXBAR Granola is packed with simple, pure ingredients and 10g protein per serving. Plus, it delivers light, crispy clusters for a taste like no other in three ‘real’ flavours: Original, Peanut Butter and Chocolate.
Here is what each variant offers:
- Original: 4 Tbsp of oats, 2 egg whites, 1 date, 14 almonds, no B.S.
- Chocolate: 4 Tbsp oats, 2 egg whites, 14 almonds, no B.S.
- Peanut Butter: 4 Tbsp oats, 2 egg whites, 1 date, 20 peanuts, no B.S.
“Fans of RXBAR trust us for our no B.S. approach to snacking and new RXBAR Granola delivers on just that,” said Eileen Flaherty, senior brand manager for RXBAR.
“Thanks to simple, protein-packed ingredients, RXBAR Granola has an unbeatable crunch, flavour and texture that will fuel fans' active lifestyles and upgrade their breakfast, lunch or snack game from here on out.”
The innovation doesn't stop there – with the reveal of the new RXBAR Craft Batch line.
Craft Batch is designed to debut flavours created from consumer feedback, rolling out one new flavour each year. The first for the line is Strawberry – a decision RXBAR lovers were able to influence directly.
Made with egg whites for protein, dates to bind and almonds for texture, Strawberry RXBAR offers simple ingredients and 12g of protein.
The two products are available online and at retailers later this year for an RRP between $2.70 per bar and $6.99 per 11oz bag.