Kellogg's Coco Pops Chocos
Kellogg’s has expanded its non-HFSS Coco Pops range with the introduction of Coco Pops Chocos.
Coco Pops is the UK’s best-selling cereal brand and the latest launch from Kellogg’s has the same chocolatey taste as Original Coco Pops but with curved, crunchy shells.
The non-HFSS product comes as part of Kellogg’s continued efforts to lower sugar within its kids’ cereals portfolio. Since 2017, Kellogg’s has reduced sugar in Original Coco Pops by 50%.
“We’ve worked hard to make sure Coco Pops Chocos brings something different to the breakfast table, while keeping the rich chocolate and caramel notes that are characteristic to the brand,” said Rui Frias, senior activation manager at Kellogg’s UKI.
The launch follows on from the introduction of Strawberry & White Choc Flavour Coco Pops in 2021 and Hazelnut Choc Flavour in 2022.
Coco Pops Chocos are available in Sainsbury’s and Iceland in the UK, with other stores to follow, for an RRP of £3.29 for a 430g pack.