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Allied Bakeries Kingsmill brand goes Halal

06-Jan-2012

Allied Bakeries has announced that its Kingsmill bread is now certified by the Halal Food Authority as Halal compliant.

Kingsmill products will now carry the Halal Food Authority logo and will be allowed under Islamic dietary guidelines.

Allied Bakeries said that although Kingsmill had always been suited to Halal diets it sought official recognition as it underwent a packaging re-launch.

Guy Shepherd, category director at Allied Bakeries said: “This demonstrates our dedication to catering to differing consumer needs. The accreditation means that it’s easy and simple for retailers and consumers to be confident that these products are suitable for a Halal diet.”

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