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Back-bite free scone mix launched in UK

28-Jun-2005

A new scone formulation, promoted as producing scones with a more buttery taste, has been launched in order to mark the scone's 500th anniversary in the UK.

Scottish food manufacturer, Macphie, claims its new product formulation will put bakers in a pole position to respond to the growing demand for premium scones.

 

A recent Mintel report estimated the UK scone market to be worth £64m, a 9 per cent increase since 2000, partly as a result of the growing consumer trend towards impulse and convenience foods.

 

Independent research conducted by the company has pointed to growing consumer demand for scones without the product's well-known bi-carb aftertaste.

 

The new Macphie Ultra scone has eliminated this traditional back-bite, replacing it with a more appealing buttery taste.

 

The formulation is available as a mix, which is prepared by adding only water, or as a concentrate, which needs water, flour and vegetable oil or margarine.

 

The formulation has a six-month shelf life and is freeze-thaw stable.

 

The scone mix "can be adapted to suit a wide variety of sweet and savoury applications and is tolerant to a wide range of processing conditions," said Ian Wolfendon, the company's bakery solutions commercial director.

 

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