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Oreo churros maker J&J Snack Foods acquires Labriola Baking Company

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Douglas Yu

By Douglas Yu+

Last updated on 25-Aug-2017 at 11:52 GMT2017-08-25T11:52:49Z

J&J's bakery products provided to the US foodservice sector incresed to almost $90m in sales during 2017 Q3. Pic: Labriola Baking Company
J&J's bakery products provided to the US foodservice sector incresed to almost $90m in sales during 2017 Q3. Pic: Labriola Baking Company

J&J Snack Foods has announced the acquisition of Labriola Baking Company, a premium bakery of breads and artisan soft pretzels located outside Chicago, for an undisclosed amount.

J&J Snack Foods did not disclose when the deal is expected to be completed.

Labriola Baking started delivering its baked goods to Chicago suburbs in 1993, and today provides retail in-store bakeries and foodservice outlets across the US with prebaked breads, rolls and soft pretzels.

According to Jerry Law, J&J’s senior VP, the company has been a longtime admirer of Labriola Baking Company.

“We look forward to marrying Labriola’s product offerings with our current portfolio [to prove] additional opportunities for our customers and consumers,” he said.

Bakery portfolio

J&J produces recognized brands like Superpretzel, Bavarian Bakery, Oreo Churros, as well as Funnel Cake Factory funnel cakes. The company is licensed by Oreo’s parent company Mondelēz to produce the churro products.

According to J&J’s Q3 financial results ending June 24, 2017, the company’s bakery products provided to the foodservice sector increased to almost $90m in sales compared to $74m last year. 

Additionally, J&J’s soft pretzels supplied to the retail industry saw sales of $7.5m, compared to $7.1m the year prior, while its soft pretzels sales to the foodservice market increased by 1% to $45m.

J&J’s net sales for 2017 Q3 increased by 6% to $295.4m from $278m the year prior. 

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