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Cracker Jack’D develops energy trail mixes


The high energy snacks launch across the US this month
The high energy snacks launch across the US this month

Frito-Lay’s Cracker Jack’D brand has developed two high energy, granola-based snacks for its trail mix line.

The two flavors – Chocolate Flavored Cherry and Mixed Berry – will be available in US stores this month. The products join Cracker Jack’D’s existing trail mix line that includes Cheddar BBQ, Spicy Pizzeria, PB & Chocolate and Berry Yogurt.

“The seasoned granola mixed snack is ideal for young adults on the go – whether running between classes, enduring the daily commute or jamming on that Saturday morning mountain bike ride,” Frito-Lay said.

Cracker Jack’D is a $13bn business unit of PepsiCo.

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