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BCTGM launches social media campaign against Kellogg

19-Mar-2014

Kellogg workers have been locked out of the Memphis RTE cereal plant since October, 2013. Photo Credit: The Commercial Appeal
Kellogg workers have been locked out of the Memphis RTE cereal plant since October, 2013. Photo Credit: The Commercial Appeal

The BCTGM trade union has unveiled a social media campaign against Kellogg over the five-month Memphis lockout that has now entered into a legal phase.

The Bakery, Confectionery, Tobacco Workers and Grain Millers (BCTGM) union has developed a site called Kellogg Greed that documents stories from locked out employees in video and written form. The site takes aim at Kellogg's Project K - a four-year plan that will see 7% of its global workforce axed in a bid to save an estimated $425m-475m by 2018. The BCTGM said the project was only about job reduction.

Ronald Baker, strategic campaign coordinator for the BCTGM, said the move aimed to “outline the devastation of people and their communities by the Kellogg Company”.

The Memphis lockout has heated up over the past month with federal charges filed against Kellogg by the BCTGM and US senators and other associations getting involved but there is still little indication of a resolve.

The Kellogg Company recently told BakeryandSnacks.com that a resolution was impossible because the BCTGM had refused to meet since it initiated the lockout in October, 2013 – allegations that the union did not deny.

The union however, defended its decision not to meet and said this was now a case far beyond the bargaining table and should be resolved with federal action.

Kellogg said there has been plenty of ‘mischaracterizations’ about the lockout and has attempted to address these in letters and through an information site dedicated for employees involved. It has continued to urge employees to ask that the BCTGM re-commence discussions and added that leaving it to federal law would be timely and costly for all involved.

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