That's it. Energy Fruit Blends
That’s it. is reimagining the energy snacks scene with the launch of the Energy Fruit Blends Line in over 1,700 Walmart locations across the US.
The Fruit Blends Energy product line follows the successful debut of Coffee Energy Bars earlier this year and is available in two flavors – Mango Lime and Tropical Passion Blends – crafted from just four organic ingredients and zero added sugar.
Identifying a gap in the market amidst the exponential growth of energy drinks, That’s it. recognized the demand for a healthier alternative. The mini bars derive their caffeine from premium single-origin Ethiopian coffee beans, ensuring a premium energy snacking experience.
“Consumers are increasingly demanding transparency and quality, not only in their snacks but also in their beverage choices,” said founder and CEO Dr Lior Lewensztain.
“With our Energy Fruit Blends flavors, we aim to provide a refreshing departure from traditional energy drinks, offering a natural caffeine boost blended with real fruit, all without compromising on ingredients.”
A recent survey conducted by That’s it. using Suzy, a real-time insights platform, revealed that 52% of consumers prioritize a variety of fruit flavors when selecting an energy drink or snack compared to 15% seeking the highest caffeine content.
Both flavors are hitting US shelves and can also be found online and on Amazon.