BakeAway and Myprotein collab
Food manufacturer BakeAway partnered with Myprotein to develop the first ready-made, branded chilled protein pancake for the UK market.
Available in Cocoa and Plain variants, the Myprotein pancakes can be pan heated (and flipped), microwaved or warmed in the oven.
The Plain pancake contains 95.5 calories and 2.8g of fat – Cocoa contains 103 calories and 2.9 fat – per pancake, so while they taste like a treat, they keep health-conscious consumers on track with their nutrition goals.
“Our readymade protein pancakes are an absolute gamechanger, we know our customers lead busy lives and demand snacks and meals that are time efficient yet nutritious and help them hit their macros,” said Gareth Gray, head of Licensing and Partnerships at Myprotein.
“Protein pancakes are a food prep staple and we have made it easier than ever before for people to enjoy them, whether that’s on the way to the gym or at home, without the mess that comes with the territory of making protein pancakes from scratch.
“This range has been in development with BakeAway for over a year now and forms part of Myprotein’s ongoing licensing strategy that supports accessible protein through the RTD and RTE markets. We can’t wait to hear what people think.”
Added Jennie Bosson, head of Marketing for BakeAway, “We have a long history of manufacturing delicious pancakes at BakeAway and are constantly looking to innovate and create new styles and flavours to respond to the ever-evolving consumer tastes and trends.
“Our knowledge and passion for pancakes is matched by Myprotein’s nutrition expertise, so the partnership makes complete sense and we are looking forward to working with Myprotein on more innovations.”
The launch also forms part of THG Nutrition’s ongoing range expansion through licensing and partnerships with recognized brands like BakeAway. Protein pancakes marks the first SKU in the exciting new long-term agreement to make nutritious food and drink more accessible for the everyday consumer.
The Protein pancakes launched in Morrisons stores across the US with an RRP of £2.35, with a multiple UK retail rollout throughout the year.