General Mills has announced the re-launch of two of its cult-status monster cereals - bringing Yummy Mummy and Frute Brute back to US shelves in the first of a limited time run of the cereals to celebrate Halloween.
The US cereal category has been in a steady state of decline for the past decade but General Mills' CEO says that when you have the right message and innovation, cereal brands respond well in the market.
Kellogg and General Mills have largely slashed sugar and sodium and upped fiber in their US ready-to-eat (RTE) breakfast cereals, but in a number of products the sugar and sodium levels have risen or not changed, new findings show.
Use of health and nutrition claims on kids' cereal is widespread, but manufacturers are using them with caution and the majority favor nutrient content claims.
Cereal giants Kellogg and General Mills have both defended the use of genetically modified organisms (GMOs) in their breakfast cereals in response to a January anti-GMO campaign against them.
General Mills plans to introduce a host of new ready-to-eat cereal products to the US in 2013, but seems unlikely to heavily discount its range to line up with competitors.
New Nature Valley protein bars will be as big as Fiber One brownies in their first year, General Mills has predicted as consumers replace “mindless munching” with healthier snacking options.
While US food heavyweight General Mills reported a 12% rise in sales for the 2012 fiscal year ending May 27, it said growth had been constrained by cost pressures in a difficult economic environment.
General Mills has said it opposes a proposed Minnesota State ban on same-sex marriage, saying that the measure is not in the best interests of its employees or the state economy.
General Mills has agreed to buy Brazilian food maker Yoki Alimentos for 1.95bn reais (about $853m) in a move it says could double its annual sales in Latin America.
Job cuts at General Mills will be mostly in “administrative and support positions”, said the firm, which has just unveiled plans to slash more than 2% of its global workforce.
General Mills is the latest company to experiment with QR (quick response) codes and plans to add them to its cereal boxes, but one well-known technology commentator is sceptical about their benefits.
General Mills has defended its fruit snacks after lobby group The Center for Science in the Public Interest (CSPI) and law firm Reese Richman launched a class action against the food giant accusing it of presenting products that were “little better than...
As the economy remains in the doldrums, Americans are showing signs of “frugality fatigue” while food is increasingly “playing an important role in helping consumers cope”, according to trend watchers at General Mills.
Most Americans believe they consume enough whole grain – but only five percent get the recommended three servings per day, according to new research carried out by General Mills.
Cereal and snack manufacturer General Mills posted lower than expected Q2 results yesterday as commodity prices increase and product prices become more competitive.
General Mills has reduced the sugar in its children’s cereals by an additional 8 per cent in 2010 and aims to introduce further reductions to its Big G cereals range.
Leading packaging materials and machinery supplier MWV claims its open innovation portal will generate new ideas related to sustainability, materials science and substrate development for food and drink packaging.
Kerry Group has strengthened its presence in Asia-Pacific region after acquiring General Mills’ Australian bakery businesses for a sum believed to be around €20m.
Sluggish demand for breakfast cereals in the US market has been noted by a UBS Securities research report, citing fewer new product innovations as a contributing factor.
General Mills is forecasting ongoing volume growth for the ready-to-eat breakfast cereal category in the US despite the fact that market penetration involves about 90 per cent of US households.
A request from US snack manufacturer General Mills for a further hearing over a product shape trademark ruling has been denied by the Israeli Supreme Court.
General Mills is facing accusations that the palm oil used in its food products is sourced unsustainably, and is strongly linked to deforestation in Southeast Asia.
General Mills has responded to a Food and Drug Administration (FDA) letter asking for more evidence to support a revised health claim regarding the impact of Cheerios on cholesterol levels.
A federal court panel has ruled that five pending lawsuits against General Mills for claims about the purported cholesterol-lowering benefits of Cheerios will be consolidated into one multi-district case.
Kraft may be selling the US based cereals business for as much as
$3bn (€2.2bn), because of pressure from new legislation in regards
to advertising to children, according to a report by the Wall
Street Journal.
Changing its entire cereal portfolio to whole grains last year
presented General Mills with a huge opportunity, but also a number
of challenges, said the firm, which yesterday explored the steps
leading up to the launch of its whole...
US cereal giant General Mills has indicated year-end earnings will
be higher than previously expected, but admits next year's outlook
may be gloomy as rising commodity costs and interest repayments eat
profits.
Like many other food producers General Mills is suffering from
rising costs, which are holding back profits, despite increasing
sales, according to the latest financial report.
Age and habit are key influencing factors when it comes to the type
of cereal US consumers choose to buy, according to a recent study
by Zogby International.
A dip in profits for US cereal giant General Mills highlights the
rising threat of private label competition on the cereal market,
making branded players work harder to justify higher prices to
consumers, writes Chris Mercer.
Cereal and snack producer Kellogg will have the edge over
arch-rival General Mills over the next few years as superior
innovations in the premium health sector and a more focused product
portfolio drive the firm forward, writes Chris...
Frozen and chilled baked goods are the leading lights among US firm
General Mills' bakery and cereal products as the company begins a
tentative recovery against high raw materials costs, writes
Chris Mercer.
