Delicious Dessert Company: Blonde Chocolate Éclairs and Millionaire’s Loaded Doughnuts
The Delicious Dessert Company has won a listing with Sainsbury’s for its popular Blonde Chocolate Éclairs and Millionaire’s Loaded Doughnuts.
The launch of new products into Sainsbury’s stores nationwide comes at a time of the year when people enjoy a cake or dessert as part of their week.
Research for The Delicious Dessert Company among 2,000 British adults found 40% of them like a donut or éclair in the garden as the sun comes down. Some save the moment for the evening with the candles on (19%), while 16% enjoy it for afternoon tea. A large number of summer revellers say they’d like to be able to enjoy a cream cake or dessert while at a music festival (28%).
So, ring in sunnier days with the Blonde Chocolate Éclairs, choux pastry filled with caramel sauce and rich cream; each hand-finished with a blonde chocolate fondant and hand-piped lacing. Or indulge in Millionaire’s Loaded Doughnuts, with caramel sauce and topped with chocolate crème patisserie and chocolate dusting.
“Since launch, our mission has been to deliver a modern twist on classic favorites and to broaden the appeal of these products to a younger audience,” said head of Insight Claire Smith.
“As our research shows, the national loves a delicious treat and our Blonde Chocolate Éclairs and Millionaire’s Loaded Doughnuts will give people some magical moments of joy during the sunny days and long evenings of British Summer Time.”
A range of eclair and yum yum products are available in Sainsbury's, Asda, Morrison’s and Tesco stores across the UK.