Jack Link’s x Frito-Lay x Flamin’ Hot mashup
An epic new collaboration is taking American’s tastebuds on the joyride of the decade.
The three iconic brands have come together to bring the savory nuances of Fritos Chili Cheese and the kick of Flamin’ Hot to the Jack Link’s line of smoky meat snacks.
Jack Link’s Fritos Chili Cheese and Jack Link’s Flamin’ Hot – available in Beef Jerky, Meat Sticks and Cheese Stick & Meat Combos – punch in with at least 5g of protein per serving and are made with savory, bold flavors that are energizing, to say the least.
“We’re proud to continue expanding our portfolio with Frito-Lay to deliver these epic flavors to new and existing jerky lovers,” said Molly Russell, director of Marketing for Jack Link’s.
“In addition to these new flavors, we're expanding our co-branded portfolio with the Cheese Stick & Meat Combination, which will help level up meat snacks fans’ snacking experience.”
Added VP of Frito-Lay Marketing Leslie Vesper, “These product mashups are an exciting way for us to continue to bring our legendary flavors to new innovations and provide our fans with more exciting snacking options.
“In our recent Frito-Lay US Snack Index, 80% agree that combining multiple food products to create the perfect bite is an art form. These innovations will provide unmatched flavor combinations in a perfect bite that's easy to enjoy.”
Available online as well as retailers across the US, for an RRP of $8.49 (Jack Link’s Fritos Chili Cheese Beef Jerky in 2.56oz bag, $1.79 (Jack Link's Fritos Chili Cheese Meat Sticks in a 0.92oz serving) and $2.19 (Jack Link's Fritos Chili Cheese flavored Cheese Stick & Meat Combos and Jack Link's Flamin’ Hot flavored Cheese Stick & Meat Combos in a 1.1oz serving).