Food-to-go snacks
Higgidy has kickstarted the year with a flavorsome boost for its food-to-go portfolio, which has attracted wider and extended distribution.
Twin packs of Higgidy Ham Hock & Mature Cheddar Sausage Rolls and Cheddar & Caramelised Onion Chutney Rolls are now listed in Tesco stores as Meal Deals. The company has also secured space in Tesco for its vegan range of Spinach & Roasted Tomato Quiche and Porcini Mushroom & Spinach Rolls.
Meanwhile, Sainsbury’s has extended its Higgidy range to include the brand new Mature Cheddar & Sweet Chilli Dinky Rolls and Sun Blush Tomato & Mature Cheddar Mini Muffins. Higgidy has also secured listings in Sainsbury’s Superstores and convenience stores for twin packs of Higgidy Ham Hock & Mature Cheddar Rolls and Cheddar & Caramelised Onion Chutney Rolls.
“Higgidy’s snacking range of rolls, muffins and Little Lattices have delivered significant incremental growth for both the brand and the Savoury Pastry category throughout 2023 and looks set to do the same in 2024,” said the company.