Get guessing with Pop-Tarts' Prop-Tarts
When North Carolina State faces off against Kansas State in Orlando at the highly-anticipated Pop-Tarts Bowl (28 December), the Crazy Good action will extend far beyond the matchup on the field.
Pop-Tarts is putting a whopping 1 million pastries on the line to give fans even more reason to tune into the game.
Introducing Prop-Tarts, an interactive experience to test just how Crazy Good your intuition is when predicting non-game related moments throughout the Bowl. With Prop-Tarts, fans can guess ‘What will be dumped on the winning coach's head?’ and ‘Who will take the first bite of the first-ever Edible Mascot?’ Because when Pop-Tarts tackles College Football, no rituals are safe from Crazy Good flavour.
“Pop-Tarts fans love to debate everything, from their favourite flavour to whether or not to toast,” said Heidi Ray, senior director of Marketing, Pop-Tarts.
“Prop-Tarts allows fans to get even more immersed in the Crazy Good action and rewards their passion with our iconic pastries to enjoy as the ultimate game day snack.”
Fans can visit the Prop-Tarts site to lock in their predictions for what Crazy Goodness will go down on game day. For each correct prediction, they will gain the opportunity to receive free Pop-Tarts.
Fans can make predictions until 45 minutes before the game kicks on 28 December – however, the earlier the right predictions are submitted, the greater the opportunity there is to receive free Pop-Tarts.
Pop-Tarts is also bringing inventive flavours to game-day snacks and incorporating the beloved pastries into classic college football concessions that can be enjoyed at Camping World Stadium or replicated at home – including Pop-Tart Banana Pudding, an End Zone Celebration Pop-Tart Cheesecake, a Pop-Tart Ice Cream Sundae and even Pop-Tarts Popcorn.
Winners will receive one 8ct pack of Pop-Tarts per correct answer and only 125,000 rewards will be made available.
The Pop-Tarts Bowl is a 32-year-old college football postseason contest operated by Florida Citrus Sports, a not-for-profit event management organisation dedicated to positively impacting the Orlando region.
Initially founded in Miami, the game moved to Orlando in 2001. The bowl matches the top selection from the ACC (including Notre Dame) outside the College Football Playoff and New Year’s Six series against the second selection from the Big 12, outside the CFP/NY6 series.
This year's game – the first-ever under the Pop-Tarts Bowl name – will feature the first-ever meeting between No. 18 North Carolina State Wolfpack (9-3, 6-2 ACC) and the No. 25 Kansas State Wildcats (8-4, 6-3 Big 12).
NC State will be making its sixth appearance in the bowl. It is 3-2 in those previous contests and 2-1 since the game moved to Orlando in 2001.
Kansas State will be making its first Florida bowl trip and Pop-Tarts Bowl debut.
Pop-Tarts Bowl tickets are available via Ticketmaster.