Natural stevia
Howtian has unveiled the SoPure Galaxy-Series, a groundbreaking stevia range specifically formulated to meet growing consumer demand for healthier and more natural dairy-based snacks.
According to the UN’s Food & Agriculture Organization (FAO), the global dairy market boasts an extensive consumer base, with over 6 billion of the world's population consuming dairy products on a daily basis. To capitalise on the growing health trend, snack producers have focused on reduced-sugar yogurts and other dairy-based snacks, with ‘no added sugar’ and ‘low sugar’ claims accounting for 10-11% of all dairy innovations, according to Innova.
To answer these demand, Howtian’s Innovation and Science Centre embarked on a mission to develop an affordable and adaptable stevia product line specifically tailored for dairy applications.
“The SoPure Galaxy-Series products offer an exceptional sensory profile in dairy, closely resembling the sweetness of full-sugar benchmarks, while also reducing development time and delivering up to 45% cost savings on the sweetener compound,” said Tom Fuzer, VP of Market Strategy at Howtian.
The series has a virtually identical sweetness profile to full sugar in yoghurts, along with enhanced milky notes and prolonged fruity flavours. It has a rich, creamy mouthfeel when combined with bulking agents, and is clean label with zero calories.
Howtian claims it also has superior sensorial performance compared to high purity RebA - at less than half the cost of Reb M - which is attributed to its incredible and consistent solubility.
“With the introduction of the SoPure Galaxy-series, Howtian reaffirms its commitment to providing cutting-edge solutions that meet evolving consumer preferences, elevate taste experiences, and contribute to the development of healthier dairy products,” added Fuzer.
