Baker & Baker
The European bakery products manufacturer has created a heart-shaped doughnut, which is yet another example of how it supporting its UK customers during the current cost-of-living crisis.
“Our recent cost-of-living research indicated it can no longer be business as usual for bakeries, food service operators and retailers if they want to remain competitive,” said Helen Sinclair, UK marketing manager at Baker & Baker.
“The heart-shaped doughnut will enable our customers to offer tasty treats to consumers which will be in demand on days such as Valentine’s Day and Mother’s Day.”
The super-soft-eating doughnut is covered in a pink strawberry flavoured icing and white sugar strand. It contains no artificial colours, flavours or preservatives, and is suitable for vegans. Available frozen, the doughnut has a three-day shelf life.