Lay’s angles up to score with Lionel Messi 19-Apr-2024 By Gill Hyslop The PepsiCo megabrand continues to celebrate soccer by tapping the ‘Chip Shot’ legend for a new spot, a sweepstakes and collectible-worthy Lay’s bags.
From $250,000 from Doritos to $5,000 from Kellogg’s: Roundup of brands helping fans to extend the summer fun 26-Aug-2022 By Gill Hyslop Doritos is sending fans on the hunt for triangles; Kellogg's is encouraging time-poor and cash-strapped families to dine on breakfast cereals; and GoGo squeeZ is on a mission to be a beacon of nurture to support kids of all ages.
