Snacking

Source: FoodNavigator-USA

Natural Products Expo West

Mondelez: As snacking becomes more ‘purposeful' portion control becomes key

By Elizabeth Crawford

Nearly nine out of 10 consumers snack daily to fuel their busy days, carve out a mindful moment of ‘me time,’ and connect with family and friends – but according to Mondelez International’s recently released 5th State of Snacking report, what they are...

Bakers need to add another dimension to their business to stay relevant. Pic: GettyImages/George Peters

Better than sliced bread: The evolution of bakery catering

By Gill Hyslop

More affordable than restaurant and most fast-food offerings – and arguably a better quality and healthier option than what’s found in supermarket – the snacking category in the bakery sector is fast becoming a class of its own.

Although consumers have placed a greater emphasis on snacks that offer functional benefits, they still want a bit of indulgence. Pic: GettyImages/Prostock-Studio

FMCG Gurus’ snacking trends for 2023

By Gill Hyslop

It’s widely known that snacking habits have increased over the past several years, spiking during the darker days of the pandemic as consumers turned to comfort eating. While the snackification trend continues to dominate, what has changed is the way...

Are you the next snacking superhero? Pic: GettyImages/drante

Mondelēz on the hunt for ‘disruptively delicious’ startups

By Gill Hyslop

SnackFutures – the innovation and venture hub of the Oreo maker – has opened applications for CoLab 2023, a start-up engagement programme created to unearth trailblazers that are ‘pushing the boundaries of what’s possible in making a snack delicious’.

Breaking news: Kellogg Company splits into three

Breaking news: Kellogg Company splits into three

By Gill Hyslop

The Pringles, Special K and Eggo maker is making a bold move to separate into three independent companies, spinning off its US, Canadian and Caribbean cereal and plant-based businesses, which collectively represented approximately 20% of its net sales...

Pic: Glanbia Nutritionals

Guest article

Snacking trends and beyond

By Gill Hyslop

The pandemic has impacted where individuals snack, but the occasion has continued to thrive at home, with many reverting to it more often. Tara Bane, EMEA marketing manager at Glanbia Nutritionals looks at the cultural shift throughout 2021.

Indulgence, health, shopping more locally and purchasing foods with real provenance will drive the bakery sector in 2021, says the CBA.

Snacking trends

Coronavirus blues expected to continue propelling snacking movement in 2021

By Gill Hyslop

Snacking – both in and out of the home – is a category that did very well in 2020 and the movement looks set to continue in 2021 as consumers look for inexpensive sweet treats to cheer themselves up, writes Karen Dear, director of operations for the Craft...

We've scoured the shelves to find the snacks that are worth shouting about. Pic: GettyImages/Deagreez

New product showcase 2020: Trendsetters of quarantine snacking

By Gill Hyslop

Snack food consumption has increased more than 8% since the beginning of the pandemic in March, according to NPD’s Snack Food Behaviours in Challenging Times study. Quarantine snacking habits have seen wide swings between quickly reaching for that guilty-but-comforting...

Brands have to craft experiential campaigns that remain will relevant beyond the pandemic. Pic: GettyImages/Traimak_Ivan

How does experiential marketing work for snacking post-pandemic?

By Gill Hyslop

Experiential marketing has always been a great way to bring your product to life, but in the new normal, the way customers will interact with your brand could change considerably, writes Liz Richardson, MD and partner at UK transformative communications...

Pic: GettyImages/adrian825

Guest article

War on sugar to intensify as a result of COVID-19

By Gill Hyslop

FMCG Gurus forecasts there will be an increased focus on sugar reduction as consumers look to improve health after the long lockdown, writes Will Cowling, marketing manager of the market research firm.

The snacking landscape in Asia has evolved, particularly driven by the younger generations. Pic: GettyImages/yacobchuk

Guest article

Asian millennials have evolved and so has snacking

By Gill Hyslop

Snacking – a familiar term that used to represent the habit of junking between meals – is today part of the millennials lifestyle. Noorul Malik, savvy millennial and marketing & communications executive, APAC, SGK Global, looks at how urbanisation,...

Good Source Foods hits the market with day-part snacking concept

Good Source Foods hits the market with day-part snacking concept

By Mary Ellen Shoup

Noting the rise in snacking throughout the day and among all generations, better-for-you snack company Good Source Foods believed there ought to be a snack brand with products intentionally developed for specific parts of the day.

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