More affordable than restaurant and most fast-food offerings – and arguably a better quality and healthier option than what’s found in supermarket – the snacking category in the bakery sector is fast becoming a class of its own.
The UK artisanal bakery and café group – already a parent of seven sites across Suffolk and Norfolk – has expanded its family, opening its first Mini Magpie in the market town of Beccles.
Hot on the heels of its High Court loss against the UK government – challenging the nutritional value of breakfast cereals with milk – the Frosted Flakes and Froot Loops maker has released a first-ever cereal innovation with milk already added in.
