As CPG food and beverages companies grow brand penetration, they are met with a consumer who is increasingly savvy in finding the best purchase for their dollar, requiring e-commerce teams to rethink how to attract new customers and keep the ones they...
Consumer Eyes’ Ron Rentel says ecommerce is here to stay – even post-COVID – hence the launch of a series of live streaming trade experiences by the Chinese technology conglomerate to bring buyers and sellers safely together to meet in real time.