Nutrition Bars

Nutrition bars can deliver on today's demands to help fuel consumers in the game of life. Pic: GettyImages/MurzikNata

Guest article

The low-down on great action-packed snacks for the everyday athlete

By Gill Hyslop

Nutrition bars offer the portable, ready-to-eat convenience and a high level of personalisation – like sustained energy, weight management and immune function support – that consumers are looking for, says Mike Medina, category marketing director, Specialised...

Snack bar trends: What's next for the category?

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Snack bar trends: What's next for the category?

By Mary Ellen Shoup

With so many emerging bar brands vying for space in a crowded market dominated by large CPG -- Clif Bar, KIND (Mars), RXBAR (Kellogg's) -- and retail sales still down in 2021, what's the future of the bar set, and how can brands punch above...

Healthy snacking bars offer producers diverse opportunities to answer a myriad of consumer demands. Pic: ©GettyImages/Roman Samokhin

The snacking shift: Raising the bar for health

By Gill Hyslop

With healthy snacking now a mainstream trend, nutrition bars are expected to grow in popularity, particularly as manufacturers find new ways to incorporate protein without compromising on taste, texture and nutrition, says Paul O’Mahony, product strategic...

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