As food service giants Taco Bell, Wendy’s and Starbucks enter the metaverse with their devised lands and non-fungible tokens (NFTs), we explore whether it is only a matter of time before manufacturers take a bite out of the metaverse experience.
Kellogg’s UK has entered the metaverse for the first time with Popified characters created for the hugely popular open-world Blankos Block Party, while in the US, the breakfast cereal giant has teamed up with Santa to bring the joy back to gift-giving.
At the International Bakery Industry Exposition (IBIE) held in Las Vegas, US, last month, Dawn Foods unveiled its 2023 global bakery trends reports and showcased it’s game-changing non-sticky doughnut glaze. BakeryandSnacks also used the opportunity to...
