Starbucks is tapping the operational expertise of Daniel Servijte – along with the media streaming knowhow of YouTube’s Neal Mohan and the consumer tech proficiency of T-Mobile’s Mike Sievert – to guide its Reinvention Strategy.
Lenny & Larry’s has hit the airwaves with three commercials focused on the taste and nutritional value of its protein- and fiber-packed snacks – its first national ad campaign since the brand's 1993 launch.
The Minneapolis, US-headquartered food giant is counting on a swathe of new products – ranging from cereals to power bars – to boost growth in the coming year.