Free From

JNCK Bakery's non-HFSS protein chocolate cookies replace sugar with a unique sweetness technology. Pic: JNCK Bakery

Bringing free from into the light

By Gill Hyslop

It has been 20 years since Tesco launched its free from brand - pioneering the way UK supermarkets cater for customers with food allergies - and the food landscape has dramatically changed since then.

Free from formulating is the future of the food and beverage industry, appealing to both individuals with allergies and health-conscious consumers. Pic: GettyImages/anakopa

The rise of free from

The future of formulating to fit the free from demand

By Gill Hyslop

Originally popularised as a solution for food-triggered allergens, many consumers are now on the hunt for free from products as a healthier treat. With a market share projected to reach $161.2bn by 20264, it’s clear consumers are not only looking at what...

Almonds tick the boxes when it comes to free from, environmentally-friendly, sustainable treats. Pic: GettyImages/Jack Andersen

The rise of free from

Free from for all

By Gill Hyslop

Before the free from trend’s massive popularity, consumers with allergy intolerances were often left with minimal choices, but that’s changing.

British Bakels' convenient palm oil-free paste and powder concentrates give bakers a reliable foundation to build a range of doughnuts all year round. Pic: British Bakels

What’s driving the free from trend?

By Gill Hyslop

British Bakels has built its business over the past 75 years by flexing with the trends and developing products to meet them. Free from has been one of the past decade’s defining trends, with the pandemic increasing consumer desire to understand nutrition’s...

The rules speak for themselves. Pic: Rule Breaker Snacks

Bimbo-backed Rule Breaker sets its sights on $2.2m in 2022

By Gill Hyslop

Rule Breaker Snacks – a Grupo Bimbo-backed brand of allergen-free plant-based brownies and blondies – has launched an equity crowdfunding campaign to meet runaway demand sparked by a Shark Tank appearance last year.

Tall bakes, like this chocolate double barrel tall layered cake decorated with strawberries, will be all the rage this year. Pic: Daria Nipot

Trendspotting

2022 will be the year of the statement bake

By Gill Hyslop

Cake and desserts producer BBF Limited said cake trends this year will continue to be influenced by social media, with budding Brits bakers constantly deferring to celeb icons and influencers to create that blow away celebration cake.

Gluten-free mix for churros or choux pastry with Palsgaard OilBinder 01 and Emulpals 115. Pic: Palsgaard

Getting the same rise out of free from cake mixes

By Gill Hyslop

Today’s consumers have a far more diverse set of wants and needs than ever before, but they still want an indulgent treat. And while they’re expecting it to be vegan, gluten-free, egg-free, dairy-free or plant-based, they are not prepared to compromise...

Almonds are nutritious, gluten-free and vegan, making them an ideal addition for free from treats. Pic: GettyImagesmarekuliasz

Ontrend almonds tick the free from box in every way

By Gill Hyslop

Consumers – especially the younger set – are seeking out healthier food options that contain fewer ingredients and less involved processing, but still deliver on taste and texture. Blue Diamond Growers is stepping up to the mark with a series of products...

Approximately 20% of Brits and Americans suffer from IBS. Pic: GettyImages/Tharakorn

Will low FODMAP be the new gluten-free?

By Gill Hyslop

Industry trend watchers have hinted that interest in following a Low FODMAP lifestyle could grow in popularity to rival the gluten free trend.

Pic: ©GettyImages/Neuvector

Special edition: 'The rise of free from'

The demand for products with dual or multiple free-from labeling is growing

By Gill Hyslop

The rise of free from is throwing up unique challenges for manufacturers in that, often products that replace allergens can have an allergen classification themselves, like nuts to provide protein and fat content; or eggs or milk to bind ingredients in...

The Free From sector is showing no signs of letting up.

Special edition: 'The rise of free from'

The unprecedented rise of free from

By Gill Hyslop

The free from sector was conceived for – and remains vital to – millions of consumers who deal with allergies, intolerances and related conditions, but today, the movement has evolved into something far more complex encompassing a host of consumer interests...

Spotlight

Follow us

Products

View more

Webinars

Featured Suppliers

All