The Kellogg’s-owned toaster pastry brand has signed a multi-year agreement with Florida Citrus Sports to become the latest title sponsor of college football, which holds the attendee record among bowl games.
The four-time UEFA Champions League winner and FIFA World Cup 2022 Champion takes the brand’s No Lay’s, No Game platform to the next level, starring in a new commercial – titled Messi Visits – to remind fans that watching football without Lay’s is unthinkable.
The Pac-12 has a tradition as the ‘Conference of Champions’ with more NCAA National Team Championships than any other conference in history, so it makes sense that the maker of iconic snacks like Goldfish crackers, Snyder’s of Hanover pretzels, Kettle...
Kellogg’s Cheez-It is helping to revitalise the college football season in the US after a turbulent year by devising a new way to cheer on the 2020 Cheez-It Bowl.