The Icelandic sugar-free brand is foraying into the bakery category with its newest no added sugar, keto-friendly product, following a successful follow-up round of $2m investment, led by current investors, Icepharma, K2B Investments and Anton.JL.
Better-for-you Icelandic brand Good Good – which produces no sugar added products, including keto and diabetic-friendly snacks, spreads and stevia drops – has closed a Series A round of investment.