Consumer Behaviour

A quick look into what will be driving consumer behaviour in 2021. Pic: GettyImages/grapestock

FMCG Gurus’ top 10 trends for 2021

By Gill Hyslop

After one of the most turbulent and unpredictable years in modern history, focus will undoubtedly be on the impact that COVID-19 has had on consumer attitude and how new behaviours will evolve in a new year of hopeful recover.

47% of American claim to have purchased unfamiliar brands based solely on the item's packaging. Pic: GettyImages/Goran 13

Smart packaging

The influence of savvy packaging

By Gill Hyslop

Shorr Packaging recently published its 2020 Food Packaging & Consumer Behavior Report, which looks into how food packaging can dictate consumer purchasing decisions.

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