Brand Differentiation

Brands that resonate happiness will win with today's consumers. Pic: GettyImages/fizkes

What makes consumers happy?

By Gill Hyslop

In a world gone mad, it’s more imperative than ever for brands to preserve the values and needs that are important to consumers.

Spotlight

The jury has awarded $17.7m to Kraft, Kellogg, General Mills and Nestle for egg price fixing. Pic: GettyImages US jury awards $17.8m to food titans in egg price-fixing case Improve consumer acceptance by mapping out the time-based in-mouth experience Improve consumer acceptance by mapping out the time-based in-mouth experience Flavour house banks on neuroscience to unlock the consumers’ relationship with food Flavour house banks on neuroscience to unlock the consumers’ relationship with food Silvery Tweed process, manufacture and supply cereal and seed ingredients to the baking and cereals industries throughout the UK and Europe. Pic: Silvery Tweed Silvery Tweed Cereals inducted onto Countryside Stewardship scheme Fermenti is passionate about creating an innovative plant-based fermented food that is a joy to the palate and a nourishment for the gut. Pic: Growing Medway & Kent How to bag your share of £1.2m in funding, along with prized collaboration with cutting-edged researchers Business conditions remained challenging in 2023. Pic: GettyImages The impact the cost-of-living crisis is having on bakers

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