The UK artisanal bakery and café group has escalated from a single site in the small seaside town of Southwold to eight sites across Norfolk and Suffolk, along with a bakery school and the recently launch Mini Magpie concept.
Brand owner Nabisco, which introduced the original peanut butter sandwich cookie in 1969, will honor the anniversary with limited-edition branding connected to a travel sweepstakes.
The US artisan wholesale bakery has enlisted founder Nancy Silverton, who sold the company in 2001, to create a range of sourdough breads to celebrate its 30th anniversary.
