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Lay's has set up a hat trick of fun for fans of FIFA World Cup 2022. Pic: GettyImages/cynthzl

Frito-Lay kicks off FIFA World Cup campaign

By Gill Hyslop

North America’s largest food company is capitalising on one of the most popular sporting events around the globe with an interactive online fan experience and three limited-time varieties inspired by teams playing in the final – but best off all, a trip...

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