Cakes are expected to reach greater heights than ever before as Brits seek solace, enjoyment and added value during the bleaker winter months – especially in this hard inflationary environment – but bakers must not take their eye off the all-pervading...
KP Snacks has gone pub-themed for the 2014 FIFA World Cup; recreating a local UK pub in Rio for the games and running a consumer competition fronted by celebrity pub landlord Al Murray.
Savory snacks are a perfect fit for the World Cup and industry has injected huge efforts into flavor development, pack design and marketing campaigns to draw the punters in, says the director general of the European Snacks Association (ESA).
Beer, bakery, confectionery, sweet drinks, pizzas, snacks galore,
and even dog food. The list of products with World Cup tie-ins is
dominated by junk food, while healthy food makers seem content to
pass up the marketing opportunities...
