A vast majority (95%) of consumers surveyed report that their whole grains consumption has either increased or held steady compared to five years ago despite increasing popularity of low- and no-carb diets, finds the Oldways Whole Grains Council.
The International Working Group on Whole Grain Definition(s) has released the official definition for what constitutes ‘a whole grain food’ to streamline use across all stakeholders around the world.
A recent study which found widespread consumer misunderstanding of whole grain products and labeling is painting an unrealistic and misleading picture of whole grain products actually available to consumers on the market today, says Kelly Toups, director...
Once shunned for their distinct taste and texture, whole grains are gaining acceptance among more Americans for these same attributes thanks in part to innovative restaurateurs and chefs who are using them to round-out increasingly popular plant-forward...
'Sprouted grains have long term potential to be very big...' Ardent Mills
Sprouted whole grains could give the grain industry a real opportunity to claw back the initiative in the debate sparked by books like Grain Brain and Wheat Belly by tapping into demand for more nutrient-rich, minimally processed natural foods, but also...
Sprouted grain flour is gaining traction with food manufacturers and consumers alike thanks to its sweeter taste, longer shelf life, increased nutrient bioavailability and overall better baking experience, claims Peter Reinhart, a chef and cookbook author.
Consumers’ perception of whole grains have come a long way, but with most Americans consuming only 15% of the recommended daily intake of them, whole grains still have several barriers to overcome before they are fully integrated into the average person’s...
In January, Oldways and the Whole Grains Council submitted a letter to the US Food & Drug Administration urging it to complete its guidance on whole grain labeling, with particular emphasis on the inconsistencies of reconstituted grain and how to...
The fiber and whole grain intakes of many Americans are still falling well short of the recommendations, but food such as ready to eat cereals, yeast bread/rolls, and oatmeal are making significant contributions in the right direction, says a new study...
An Irish-based bakery supplier is to start using a well known US whole grains symbol on its products, which it says will help health conscious consumers easily identify the healthy grains.
Despite some progress, American consumption of whole grains is still way below government recommended daily amounts, according to new research from The NPD Group.
A new whole grains fact sheet aims to provide consumers with easy
to understand information on the healthy grains: what they are,
what they do and where to find them.
Products containing meat and poultry will now be able to feature
the Whole Grain Stamp, after the US government announced it was to
expand the list of goods eligible to use the eye-catching symbol.
The Whole Grains Council is to change the design of its
characteristic stamp in a move to avoid potential regulatory
uncertainty surrounding its use of the terms 'excellent' source or
'good' source. The new stamp...
The Whole Grain Stamp program is evolving to give the number of
grams of whole grain ingredients in a serving, an initiative that
will help consumers keep track of their consumption.
