Whole Grain

Ardent Mills: 'Sprouted grains play into a deep emotional need for new beginnings, rebirth, and renewal'

'Sprouted grains have long term potential to be very big...' Ardent Mills

Sprouted grains: The next big opportunity for the grain chain?

By Elaine Watson

Sprouted whole grains could give the grain industry a real opportunity to claw back the initiative in the debate sparked by books like Grain Brain and Wheat Belly by tapping into demand for more nutrient-rich, minimally processed natural foods, but also...

57% of children and teenagers failed to eat even one serving of whole grains per day, the study's authors found

Young adults may need targeting to increase whole grain intake

By Caroline SCOTT-THOMAS

Teenagers and younger adults in the UK are falling far short of international targets for whole grain consumption – with 15% of teenagers consuming no whole grain foods at all, according to a study in the British Journal of Nutrition.

Wheat in Montana (Photo: Todd Klassy/Flickr)

SPECIAL FOCUS: HEALTHY BAKING

General Mills packs wholegrain punch, Kellogg files micro-bran patent

By Ben BOUCKLEY

What could be more fun on a Friday than a healthy baking special edition?! Here’s our 2015 cream of the crop to date – as General Mills packs a punch with whole grain pancakes and Kellogg files a patent for versatile micro-bran...

Alessio Fasano, founder and director of the Center for Celiac Research and Treatment. Source: Oldways Whole Grains Council

Oldways Whole Grains: Breaking Barriers Conference

Pseudoscience, taste & cost hinder sales of whole grain products

By Elizabeth Crawford

Consumers’ perception of whole grains have come a long way, but with most Americans consuming only 15% of the recommended daily intake of them, whole grains still have several barriers to overcome before they are fully integrated into the average person’s...

Didion R&D manager:

Didion Milling debuts whole grain corn flour based on cereal manufacturer demand

Timing just right for whole grain corn flour: Didion Milling

By Maggie Hennessy

Growing consumer awareness of and demand for whole grains on product labels, along with changing requirements regarding whole grain on product labels and in schools has the packaged food industry clamoring for more options for standalone and enhanced...