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Now is the time for brands to elevate the innovation game NPD: Ginsters gives the sausage roll a twist, Mrs Crimble’s gluten-free goes extra indulgent and Jason Momoa asks if you’re ready for adventure? American Bakers Association’s 2024 Convention: Unveiling innovation, advocacy and community service in Scottsdale Ad campaign gone wrong: ‘Divine’ potato chip commercial sparks anger in Italy NPD: Celebrating summer love with better-for-you potato chips, raising funds for a cause and getting gooey over grilled cheese

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