Increasingly challenging consumer demands for products that can satisfy both taste and convenience needs are accelerating format and flavour innovation within the ready-to-cook (RTC) foods sector, according to Tyson’s APAC VP.
The crunchy snack combines chicken with spent grain from breweries or vegetable scraps leftover from juicing, which Tyson packages in a recycled aluminium tallboy can to add to its food waste mission (and tie in with the beer concept).