Following a mix up with quantities of ingredients, the UK bakery group created a giant Italian sweet bread – associated with Christmas and instantly recognisable for its tall, domed shape – which it believes will be a whopping hit with consumers, too.
While the closure of many high street retailers continues unabated, it’s been a busy year for Two Magpies, with the opening of two new Mini Magpie sites and the construction of a new central bakery, which will give it ‘so much more scope for upscaling...
The UK artisanal bakery and café group has escalated from a single site in the small seaside town of Southwold to eight sites across Norfolk and Suffolk, along with a bakery school and the recently launch Mini Magpie concept.
The UK artisanal bakery and café group – already a parent of seven sites across Suffolk and Norfolk – has expanded its family, opening its first Mini Magpie in the market town of Beccles.
Two Magpies Bakery – which operates four artisan bakeries across the UK – has inaugurated a purpose-built bake school in Suffolk, designed to teach new skills and share trade secrets of artisan baking.
While many of the UK’s family-owned and run artisanal bakeries have been hard hit by the coronavirus outbreak, several have modified their business models to ensure their freshly-baked treats continue to get out to consumers.
The coronavirus pandemic – which has infected more than 220,000 people and killed more than 9,000 globally at the time of writing – is toying with global economy.
Two Magpies Bakery – a group of four family-owned bakeries across Suffolk and Norfolk on the East Coast of the UK – has realised a £3.5m sales increase in just 16 months.
