Manufacturers' Evolved Nutrition logo makes foods high in sugar, fat and salt seem healthier than they are, according to campaign group Foodwatch which has compared products under the UK's traffic light and the industry-own label.
Premier Foods has put £10m ($16m) behind a multi-media promotional Mr Kipling campaign, just months after committing £20m ($32m) for a snack pack production line.
Foods labelled as ‘lite’ often contain more salt and sugar than the regular version and still contain high levels of fat, according to a study conducted by the Consumers’ Association of Ireland.
A new Which? report on cereal nutrition, has found many popular
breakfast cereals including those for the more health conscious
palette to be high in salts, sugars, and fat.