ParmCrisps new packaging highlights 100% cheese protein content 07-Jun-2017 By Douglas Yu Cookie Thins maker, That's How We Roll (THWR), designed new packaging inhouse for its ParmCrisps range, highlight the 100% cheese protein content.
A multimillion lost opportunity: Confectioners and snack makers must keep items stocked, says Quri 09-Aug-2016 By Douglas Yu US confectionery firms lost out on $4.1m in Summer sales and salty snack makers $24.2m due to low shelf availability, says retail analytics firm Quri.
Kix interactive cereal a double-win: Engages kids and appeals to parents 02-Oct-2014 By Kacey Culliney General Mills has launched special edition Kix cereal packs with cut-out characters to accompany a series of online stories for kids – a strategy that importantly holds parent appeal, says an analyst.
Kids’ cereal challenges: Do not underestimate pester power, says analyst 02-May-2013 By Kacey Culliney Kids’ cereal brands must target parents but pester power from their children must not be underestimated or ignored, says an analyst.