Chicago in May, without the Sweets & Snacks Expo rolling into town, is going to feel different and it will also be a blow to the city’s coffers, as it is estimated the huge trade fair historically pulls in at least $21 million when it sets up shop...
This year’s Sweets & Snacks Expo, the last to be held in Chicago, promises to be a celebration of the event’s long association with the ‘Windy City’ – as well as showcasing key trends impacting confectionery and snack category performance.
A decade after bankruptcy, Hostess Brands is thriving under CEO Andy Callahan, who has prioritised innovation to turn the century-old maker of Twinkies, Ding Dongs and Donettes into a snacking powerhouse.
The energy at the McCormick Place Convention Center in Chicago, US, was at an all-time high in late May, thanks to nearly 700 exhibitors showcasing the foremost innovations across 4.5 acres to the more than 16,000 registered attendees.
