Superman, Batman, Wonder Woman and more: General Mills gets DC super hero makeover 27-Feb-2017 By Douglas Yu General Mills’ cereals are getting a DC super hero makeover: Cheerios’ mascot BuzzBee takes on Batman, while Lucky Charms’ leprechaun dons Green Lantern’s outfit.
Cereal thriller: General Mills gives away Batman and Superman comic books 02-Mar-2016 By Vince Bamford General Mills has again partnered with DC Comics to give away superhero comic books with its breakfast cereals in the US.
General Mills hopes comic books will invigorate cereal 07-Mar-2014 By Kacey Culliney General Mills hopes to influence purchase decisions in the cereal aisle with a limited edition comic book series across selected Big G brands.