Pre-alcohol protein bar: SOBAR pushes ahead with Asia expansion plans despite pandemic setback 30-Mar-2021 By Guan Yu Lim Protein bar brand SOBAR, produced by California-based Zeno Functional Foods, is gearing up to launch in the US and expand into Asia this year with its reformulated products that are said to reduce alcohol absorption.
Hangover-busting snack bar slashes alcohol absorption by half 06-Dec-2019 By Gill Hyslop Zeno Functional Foods has launched SoBar, which has been demonstrated to be twice as effective in blocking alcohol absorption than other foods.